Valera

The Swiss hair specialist began back in 1955, with small electrical appliances. This family run business over the years grew to distribute hairdryers, straighteners and more to over 80 countries worldwide and is now one of the top leading electrical hair drying tools found in salons and barbers. The brand name originated from Valera where their headquarters are located, meaning Valley. Also Valera means "healthy, strong, brave and courageous" in Latin.