With the world of barbering being elevated in recent years, being a barber has never been more popular. For the industry as a whole it’s great news but with more barber shops appearing every day, it’s become more difficult to stand out. The most important aspect of any business is the customer and the retention of them has never been so important, so we’ve put together a few tips on how to keep them coming back to your shop.
Greet your customers
As obvious as it sounds, acknowledging a customers presence in your shop will make them feel instantly welcome and at ease. If all barber chairs are full they should be directed to a waiting area and offered a seat to relax whilst waiting. A lot of barber shops have magazines in the waiting area along with a tea/coffee machine, maximising the clients comfortability.
Show your knowledge
When the client has sat down in the seat, it’s time for the barber to show their expert knowledge. The barber will ask the client what service they want and what style of cut they would like and it’s the barbers duty to ensure the client leaves with the best possible cut. A quick consultation will pinpoint exactly what the client wants and the barbers expertise will be able to turn it into a reality.
Talk through the products being used
As a client, a barber shop is the best place to find the best hair products on the market. The barber will be able to talk the client through why the product is best for them, what products match their budget and best of all they get to try the products before they buy them. Talking a customer through the products will ensure that they leave with the products crafted specifically for them. This could be hair products, shaving products, beard products or even something as little as a comb!
Don’t finish at the haircut
One of the most important things to remember when providing a service is that the service isn’t finished until the customer has left the shop. Once the cut is finished it’s a good idea to talk the client through maintaining the cut and how to style it. Walking the client to the reception desk and letting them know you’re looking forward to your next appointment is almost guaranteed to ensure their retention.
